Devoted customers need more than a rewards program, says Sandy Rogers, the co-author of Leading Loyalty.

Why is customer loyalty important?
"It is the key driver of long-term success in any business. Loyal customers not only come back, they are so enthusiastic about their experience that they tell all their friends. The whole process starts with earning employee loyalty. When employees are recommending the business as a place to...

It is no secret that the medical profession has had its fair share of challenges in recent years. The cost of healthcare, the need for more doctors and nurses, and a stigma against those who practice medicine contribute to a challenging field. But what if there was a straightforward thing you could do to make your medical practice look more professional? What if many of the items took less than an hour and didn't cost anything? Would you try it?

In this article, we'll cover ...

I am currently sitting at a bar at a Four Seasons Hotel indulging in my love of ice cream. As I eat way too much sugar, I am watching the bartender hand squeeze cases of lemons and grapefruit to use in his signature cocktails. The bartender, Blake, told me of the cases and cases of limes he hand-squeezes for his spicy lime margaritas. Why? I asked. He could have used a lime margarita mix. He could have saved himself countless hours and 800 limes. Aft...